Fractional CMO
Ongoing senior marketing leadership without the cost or commitment of a full-time executive hire.
- Marketing strategy and priorities
- Team and vendor leadership
- Budget oversight and accountability
- Creative and campaign direction
Senior-level marketing leadership on your timeline.
I help companies sharpen strategy, fix what's not working, execute campaigns efficiently, align teams and vendors, and move their marketing forward without the overhead of a full-time CMO.
StrategyPositioning, planning, growth priorities
LeadershipTeams, agencies, vendors
ExecutionBranding, digital marketing, web, paid media, SEO, AI search, print, and more
Available for
Short-term or contract engagements
Experienced marketing leadership without permanent executive overhead.
When you need a CMO, but not another full-time executive
Are you entering a growth phase?
Does your marketing feel fragmented?
Does your team need direction?
Are you between marketing leaders?
Flexible executive marketing leadership built around what your business actually needs.
I can step into an ongoing leadership role, stabilize a transition, or tackle a focused strategic initiative.
Interim CMO
Do you need temporary executive leadership during a transition, hiring process, restructuring, launch, or growth phase?
- 30-, 60-, 90-day leadership
- Stabilization of teams and priorities
- Bridge executive transitions
- Prepare for your next full-time leader
CMO On Demand
Focused strategic leadership for companies that need senior marketing help to address specific challenges.
- Creative strategy and direction
- Marketing audits
- Go-to-market planning
- Agency and vendor evaluation
- Growth and positioning strategy
- Print, digital, and media campaign initiatives
Branding & Marketing Consulting
Not every business needs a CMO. Sometimes you just need experienced guidance.
I also work with business owners and leadership teams on an hourly or project basis to help solve specific branding, marketing, positioning, and growth challenges.
Brand Strategy & Positioning
Clarify how your business is positioned, what makes it different, who you are trying to reach, and how that should translate into your brand and messaging.
Marketing Strategy
Get an experienced outside perspective on where to focus, what to stop doing, what opportunities may be getting missed, and how to build a more effective marketing plan.
Campaign & Creative Direction
Get strategic input on campaigns, messaging, creative concepts, websites, digital marketing, direct mail, paid media, SEO, AI search, and other marketing initiatives.
Marketing Review & Second Opinion
Already working with an agency, internal team, or vendor? I can review the strategy, creative, spend, reporting, and overall direction to help you determine what is working and what should change.
Strategy matters. So does knowing how the work actually gets done.
I bring a hands-on marketing background to executive leadership. As an ad agency CEO for over 15 years, my experience spans strategy, branding, web, SEO, paid media, content, video production, direct response, lead generation, analytics, vendor management, and more.
That means I can operate at the strategic level while still understanding what it takes to actually execute, because I've done (and continue to do) both. I'll work with your internal team, manage outside agencies, evaluate vendors, or coordinate a blended model based on what serves the business best.
Better direction leads to better decisions. Better decisions lead to better outcomes.
Common situations where an experienced outside marketing leader can create immediate clarity.
Marketing feels busy, but not effective.
I'll help you identify what is actually driving growth, eliminate noise, and refocus effort around meaningful priorities.
Your team needs stronger direction.
I help establish priorities, decision-making structure, ownership, accountability, and a practical path forward.
You need to evaluate agencies or vendors.
I can assess strategy, reporting, performance, scope, and fit so you can make better partner decisions.
You're entering a transition or growth phase.
I provide experienced leadership while you hire, restructure, launch, reposition, or scale.
Built for flexibility.
Every business is different. Engagements can be structured around recurring leadership, a defined interim term, or a specific strategic mandate.
Ongoing Embedded Executive Leadership
Recurring senior-level marketing involvement with defined priorities, meetings, oversight, and accountability.
Interim CMO Assignment
A defined period of embedded leadership while your organization moves through a transition, hiring process, launch, or growth phase.
Project-Based Consulting
A focused engagement built around a specific branding, marketing, positioning, campaign, or growth challenge.
Hourly Advisory
Flexible consulting for business owners and leadership teams who need experienced input, a second opinion, or strategic guidance without a larger engagement.
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Better strategy leads to better decisions. Better decisions leads to better outcomes.
Keith Goolsby
Need experienced marketing leadership without making a full-time executive hire? Let's talk.
If you're looking for someone who can step in, get up to speed quickly, and help move the business forward, let’s talk.